Product Growth Stories Topics

sales-enablement

26 episodes

Episodes

Activate Partner Channel for SaaS: The ABCs of Enablement

Ash · Partner Marketing Manager at Sales Rabbit · September 2026

Learn how to activate partner channels for SaaS growth using the ABCs framework, behavioral segmentation, and lead attribution—insights from Sales Rabbit's partner marketing lead.

SaaS go-to-marketsales-enablement

Motivate Middle Performing Sales Reps: 59% Lift Tactics

Olga · CMO at Salescreen · August 2026

Learn how to motivate middle performing sales reps with gamification, lottery competitions, and AI coaching. Backed by 59% and 127% performance lift data.

SaaS sales-enablementteam-performance

Why Sales Hires Aren't Growing Pipeline (And What to Fix First)

Chuck · Fractional CMO · August 2026

Hiring more salespeople won't fix a broken pipeline. Fractional CMO Chuck explains why messaging, positioning, and demand gen must come first. Practical SaaS GTM advice.

Consulting pipelinego-to-market

Improve Middle Performer Sales Rep Performance: 59% Lift Playbook

Olga Karanikos · CMO at SalesScreen · July 2026

How to improve middle performer sales rep performance using gamification, lottery competitions, and AI coaching—backed by +59% and +127% performance lift data.

SaaS sales-enablementgo-to-market

Improve Sales Team Conversion Rates With AI Conversation Training

Edward Kerr · Founder at Practis AI · March 2026

Learn how AI-powered sales roleplay cuts ramp time and lifts conversion rates up to 20% in 60 days. Tactical insights for B2B sales leaders and founders.

SaaS ai-salessales-enablement

AI Sales Tools B2B: Cut Ramp Time from Weeks to Days

Varun Puri · Founder & CEO at Yoodli · February 2026

How Yoodli uses AI roleplay to get 95% of reps certified in days, not weeks. Learn the 3-stage framework enterprise sales teams at Google use.

SaaS ai-salessales-enablement

How to Reduce SaaS Churn: The 26/52/19 Rule Leaders Ignore

Karen · Executive at PointClickCare · February 2026

Learn why SaaS adoption fails at scale and how the 26/52/19 rule, change enablement frameworks, and people-first onboarding cut churn. Read the full breakdown.

Consulting churncustomer-success

How to Reduce B2B Sales Pipeline Chaos Before It Costs You 40%

Rick McPartlin · CEO at The Revenue Game · January 2026

Rick Partlin reveals how cross-silo conflicts and undefined selling processes silently drain 20-40% of B2B revenue—and the frameworks to stop it. Fix your pipeline now.

Consulting pipelineenterprise-sales

Scaling a Consulting Business: Stop Hourly Billing, Start Pricing for Profit

Linda Hunt · Founder at SumSolutions · January 2026

Learn how Linda Hunt scaled her services business using value-based pricing, productized services, and the Minimum Aligned Price framework. Real tactics, zero fluff.

Services saas-pricingconsulting-growth

How to Fix Organizational Structure Problems Before They Break Your Team

Robert Fritz · Founder at Robert Fritz Consulting · January 2026

Robert Fritz reveals why replacing people never fixes dysfunction—and how structural tension, not personality, determines your org's behavior. Fix the riverbed, not the people.

Consulting leadershiprevenue-growth

Vertical SaaS Go-to-Market Strategy: Community, SOPs, and the Human Edge

Rob Auld · Chief Revenue Officer (CRO) at Property Control · December 2025

How Property Control's CRO Rob Auld scales vertical SaaS GTM through community-driven sales, SOPs, and AI-augmented human connection. Tactical breakdown inside.

SaaS go-to-marketcommunity

How to Sell HR Software to Enterprises: The Playbook That Closes

Juan Betancourt · Founder at Human Intelligence · October 2025

Learn how to sell HR software to enterprises with proven GTM tactics, stakeholder mapping, and deal-closing frameworks for B2B SaaS founders and sales leaders.

SaaS enterprise-salesgo-to-market

How to Close Enterprise Deals Faster: 9-Month Healthcare Sales Cycles Decoded

Izzy Goodwin · Director of Sales & Fundraising at Tidepool · October 2025

Learn how to close enterprise deals faster in healthcare SaaS — HIPAA hurdles, IT security timelines, and permission-based follow-up that reopens stalled deals.

Nonprofit enterprise-salespipeline

How to Improve CRM Data Quality in SaaS: Fix GTM Data Fast

Joanna Ridgway · SVP Global Sales at Cien.ai · September 2025

Learn how to improve CRM data quality in SaaS in 3-5 days. Joanna Ridgway of CEN.ai shares the frameworks that save companies hundreds of thousands in wasted spend.

SaaS go-to-marketai-sales

B2B SaaS Demo Call Best Practices: Why This CRO Killed Discovery

Anthony Palladino · Chief Revenue Officer (CRO) at Mabl · September 2025

A 20-year CRO explains why discovery calls kill B2B SaaS deals and shares the exact framework that closes more enterprise sales in compressed buying cycles.

SaaS enterprise-salespipeline

How to Improve Your Marketing Attribution Model and Kill Vanity Metrics

David Cardiel · Fractional CMO at Independent/Fractional · September 2025

Fractional CMO David Cardiel reveals the attribution frameworks that helped him scale ARR from $9M to $100M+. Fix broken reporting before it costs you.

Consulting go-to-marketrevenue-growth

Enterprise Software Sales Cycle: Cut 211 Days in Half

Matt · Founder/Leader at Belmar · July 2025

The average enterprise software sales cycle is 211 days. Learn the frameworks top Salesforce leaders use to cut timelines and close faster. Read now.

Services enterprise-salesb2b-sales

B2B Lead Generation Strategies: How a 50-Person Firm Built 12-Year Pipeline

Justin Handler · SVP of Growth and Development at 03 · June 2025

A 20-year consulting firm shares B2B lead generation strategies that built 12-year client relationships—no outbound blasts, no discounts, no growth hacks required.

Consulting pipelineenterprise-sales

How to Build a Sales Team from Scratch in SaaS the Right Way

Zander Deitz · VP of Sales at Productive · June 2025

A VP of Sales at Productive shares how to build a SaaS sales team that scales without sacrificing strategy, culture, or long-term revenue quality.

SaaS enterprise-salessales-enablement

Vertical SaaS Strategy: Why Embedded Payroll PLG Fails

Dylan Mun · Go to Market Strategy Lead at Check · May 2025

Learn why vertical SaaS platforms fail at embedded payroll launches and how to fix your PLG strategy with a phased GTM approach. Insights from Check's GTM lead.

SaaS product-led-growthgo-to-market

How to Scale a Consulting Business From $25M to $150M

Justin Silvia · Head of Partnerships & Sales at ActivTrak · May 2025

Learn the exact frameworks Justin used to scale EDB from $25M to $150M and sell to Bain for $1B—covering services maturity, churn, and retention strategy.

SaaS customer-successrevenue-growth

How to Sell SaaS to Enterprise When 76% of CISOs Ignore You

John Finizio · Security and Risk Leader at Whistic · April 2025

Learn how to sell SaaS to enterprise security buyers who distrust vendor marketing. Practitioner-led sales, compliance readiness, and trust-building tactics that work.

SaaS enterprise-salessales-enablement

SaaS Onboarding Best Practices: 12 Months to 30 Days

Ryan · CMO at DocuPace · March 2025

A CMO's tactical playbook for cutting SaaS onboarding from 12 months to 30 days. Real frameworks for complex B2B products. No fluff.

SaaS customer-successsaas-onboarding

Product-Led Growth Strategy B2B SaaS: $50K to $100K MRR in 30 Days

Gorish Aggarwal · Co-founder at Sybill · February 2025

How Sybill doubled MRR in one month using a bottom-up PLG playbook that turns sales reps into champions and forces VP buy-in. Tactics for B2B SaaS teams.

SaaS product-led-growthsales-enablement

SaaS Brand Building Strategy: Why Predictable Revenue Is Dead

Francis Brero · Co-Founder at MadKudu · February 2025

MadKudu co-founder Francis Brero explains why brand now drives B2B SaaS pipeline—and the 4 frameworks replacing the predictable revenue playbook.

SaaS go-to-marketpipeline

SaaS Exit Strategy: Why Ben Left a 10-Year Company to Chase a $500B Problem

Ben Rodier · Founder & CEO at Frontline IQ · February 2025

A 10-year SaaS founder walks through his exit strategy, AI coaching framework, and B2B lead generation tactics for cracking a half-trillion dollar retail gap.

SaaS bootstrappingenterprise-sales
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