Product Growth Stories Topics

Sales Enablement

21 episodes — real B2B leaders, zero theory.

AI Sales Tools B2B: Cut Ramp Time from Weeks to Days

Varun Puri · Founder & CEO at Yoodli

How Yoodli uses AI roleplay to get 95% of reps certified in days, not weeks. Learn the 3-stage framework enterprise sales teams at Google use.

SaaS AI SalesSales Enablement

How to Reduce SaaS Churn: The 26/52/19 Rule Leaders Ignore

Karen · Executive at PointClickCare

Learn why SaaS adoption fails at scale and how the 26/52/19 rule, change enablement frameworks, and people-first onboarding cut churn. Read the full breakdown.

Consulting ChurnCustomer Success

How to Reduce B2B Sales Pipeline Chaos Before It Costs You 40%

Rick McPartlin · CEO at The Revenue Game

Rick Partlin reveals how cross-silo conflicts and undefined selling processes silently drain 20-40% of B2B revenue—and the frameworks to stop it. Fix your pipeline now.

Consulting PipelineEnterprise Sales

Scaling a Consulting Business: Stop Hourly Billing, Start Pricing for Profit

Linda Hunt · Founder at SumSolutions

Learn how Linda Hunt scaled her services business using value-based pricing, productized services, and the Minimum Aligned Price framework. Real tactics, zero fluff.

Services SaaS PricingConsulting Growth

How to Fix Organizational Structure Problems Before They Break Your Team

Robert Fritz · Founder at Robert Fritz Consulting

Robert Fritz reveals why replacing people never fixes dysfunction—and how structural tension, not personality, determines your org's behavior. Fix the riverbed, not the people.

Consulting LeadershipRevenue Growth

Vertical SaaS Go-to-Market Strategy: Community, SOPs, and the Human Edge

Rob Auld · Chief Revenue Officer (CRO) at Property Control

How Property Control's CRO Rob Auld scales vertical SaaS GTM through community-driven sales, SOPs, and AI-augmented human connection. Tactical breakdown inside.

Vertical SaaS Go-to-MarketCommunity

How to Sell HR Software to Enterprises: The Playbook That Closes

Juan Betancourt · Founder at Human Intelligence

Learn how to sell HR software to enterprises with proven GTM tactics, stakeholder mapping, and deal-closing frameworks for B2B SaaS founders and sales leaders.

SaaS Enterprise SalesGo-to-Market

How to Close Enterprise Deals Faster: 9-Month Healthcare Sales Cycles Decoded

Izzy Goodwin · Director of Sales & Fundraising at Tidepool

Learn how to close enterprise deals faster in healthcare SaaS — HIPAA hurdles, IT security timelines, and permission-based follow-up that reopens stalled deals.

Nonprofit Enterprise SalesPipeline

How to Improve CRM Data Quality in SaaS: Fix GTM Data Fast

Joanna Ridgway · SVP Global Sales at Cien.ai

Learn how to improve CRM data quality in SaaS in 3-5 days. Joanna Ridgway of CEN.ai shares the frameworks that save companies hundreds of thousands in wasted spend.

SaaS Go-to-MarketAI Sales

B2B SaaS Demo Call Best Practices: Why This CRO Killed Discovery

Anthony · Chief Revenue Officer (CRO) at Mabel

A 20-year CRO explains why discovery calls kill B2B SaaS deals and shares the exact framework that closes more enterprise sales in compressed buying cycles.

SaaS Enterprise SalesPipeline

How to Improve Your Marketing Attribution Model and Kill Vanity Metrics

David Cardiel · Fractional CMO at Independent/Fractional

Fractional CMO David Cardiel reveals the attribution frameworks that helped him scale ARR from $9M to $100M+. Fix broken reporting before it costs you.

Consulting Go-to-MarketRevenue Growth

Enterprise Software Sales Cycle: Cut 211 Days in Half

Matt · Founder/Leader at Belmar

The average enterprise software sales cycle is 211 days. Learn the frameworks top Salesforce leaders use to cut timelines and close faster. Read now.

Services Enterprise SalesB2B Sales

B2B Lead Generation Strategies: How a 50-Person Firm Built 12-Year Pipeline

Justin · SVP of Growth and Development at 03

A 20-year consulting firm shares B2B lead generation strategies that built 12-year client relationships—no outbound blasts, no discounts, no growth hacks required.

Consulting PipelineEnterprise Sales

How to Build a Sales Team from Scratch in SaaS the Right Way

Sander · VP of Sales at Productive

A VP of Sales at Productive shares how to build a SaaS sales team that scales without sacrificing strategy, culture, or long-term revenue quality.

SaaS Enterprise SalesSales Enablement

Vertical SaaS Strategy: Why Embedded Payroll PLG Fails

Dylan Mun · Go to Market Strategy Lead at Check

Learn why vertical SaaS platforms fail at embedded payroll launches and how to fix your PLG strategy with a phased GTM approach. Insights from Check's GTM lead.

SaaS Product-Led GrowthGo-to-Market

How to Scale a Consulting Business From $25M to $150M

Justin Silvia · Head of Partnerships & Sales at ActivTrak

Learn the exact frameworks Justin used to scale EDB from $25M to $150M and sell to Bain for $1B—covering services maturity, churn, and retention strategy.

SaaS Customer SuccessRevenue Growth

How to Sell SaaS to Enterprise When 76% of CISOs Ignore You

John Finizio · Security and Risk Leader at Whistic

Learn how to sell SaaS to enterprise security buyers who distrust vendor marketing. Practitioner-led sales, compliance readiness, and trust-building tactics that work.

SaaS Enterprise SalesSales Enablement

SaaS Onboarding Best Practices: 12 Months to 30 Days

Ryan · CMO at DocuPace

A CMO's tactical playbook for cutting SaaS onboarding from 12 months to 30 days. Real frameworks for complex B2B products. No fluff.

SaaS Customer SuccessSaaS Onboarding

Product-Led Growth Strategy B2B SaaS: $50K to $100K MRR in 30 Days

Gorish Aggarwal · Co-founder at Sybill

How Sybill doubled MRR in one month using a bottom-up PLG playbook that turns sales reps into champions and forces VP buy-in. Tactics for B2B SaaS teams.

SaaS Product-Led GrowthSales Enablement

SaaS Brand Building Strategy: Why Predictable Revenue Is Dead

Francis Brero · Co-Founder at MadKudu

MadKudu co-founder Francis Brero explains why brand now drives B2B SaaS pipeline—and the 4 frameworks replacing the predictable revenue playbook.

SaaS Go-to-MarketPipeline

SaaS Exit Strategy: Why Ben Left a 10-Year Company to Chase a $500B Problem

Ben Rodier · Founder & CEO at Frontline IQ

A 10-year SaaS founder walks through his exit strategy, AI coaching framework, and B2B lead generation tactics for cracking a half-trillion dollar retail gap.

SaaS BootstrappingEnterprise Sales
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