Growth Marketing Consultant for B2B SaaS

Who this is for

You have a product customers renew, a revenue number between roughly $2M and $20M ARR, and a growth engine that still runs on founder hustle, one or two channels, and gut feel. You’ve thought about hiring a VP of Marketing, but the $250K+ bet on a full-time exec — before the strategy is proven — feels like the wrong first move.

That is exactly the gap a growth marketing consultant fills: senior growth leadership and hands-on execution without the full-time hire, focused on the levers that actually move ARR rather than vanity metrics.

What we actually work on

Most SaaS companies don’t have a traffic problem — they have a clarity problem. Our engagements typically start with the questions the podcast guests wrestle with every week:

• Which channel deserves the next dollar? Not “do more of everything.” We audit what’s producing pipeline today, kill what’s not, and concentrate spend where payback is provable.
• Why can’t you attribute revenue to marketing? Attribution is the first thing we fix, because every other decision depends on it. Fractional CMO David Cardiel scaled ARR from $9M to $100M+ largely by killing vanity metrics and rebuilding reporting around revenue.
• Where does demand actually come from in your market? Sometimes it’s outbound. Sometimes it’s one deeply specific piece of content — Jonathan Brun generated $1M+ in ARR from a single blog post rooted in one real customer conversation.

How an engagement runs

We start with a two-week growth audit: funnel math, channel economics, CRM and attribution hygiene, and a frank read on ICP. From there you get a 90-day growth plan with named owners and weekly operating rhythm — we run it with you, not just hand over a deck. Most clients keep us on a monthly advisory cadence once the motion is compounding.

Because Rapid Product Growth also produces the Product Growth Stories podcast, the strategy work is informed by more than a hundred hours of operator interviews — including our cross-episode analyses of B2B demand generation and the SaaS metrics that actually predict growth. You’re not buying one consultant’s opinion; you’re buying a pattern library.

What this is not

We’re not an agency that sells you a retainer of disconnected deliverables, and we’re not going to recommend “more content” as the answer to every question. If the honest diagnosis is that your positioning or retention is the real constraint, that’s what we’ll tell you — and we’ll point you at the episode library on revenue growth so you can hear how other founders worked through the same wall.