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Steve Benson

Steve Benson

Founder & CEO at Badger Maps

SaaS

Steve Benson is Founder & CEO at Badger Maps. They joined Product Growth Stories to share hands-on experience in B2B SaaS growth, go-to-market strategy, and scaling.

Episode

Topics Covered

bootstrapping, product-led-growth, go-to-market, revenue-growth, saas-pricing

Episodes with Steve Benson

Bootstrapping SaaS to $10M ARR: Steve Benson's Zero-Outbound Playbook

Steve Benson bootstrapped Badger Maps to $8M ARR with no paid outbound. Learn his product-led, referral-first SaaS marketing strategy to scale past $10M ARR.

July 2025 bootstrappingproduct-led-growthgo-to-market

Featured in Founder Consensus

Steve Benson's insights are cited across these cross-episode consensus articles.

Founder Consensus

Bootstrapping SaaS to $10M: What 10 Founders Actually Did

10 SaaS founders share exactly how they bootstrapped to $10M ARR—no fluff, no theory. Real tactics on PLG, churn, content, and when to hire sales.

Read the consensus →
Founder Consensus

Founder-Led Sales SaaS: What 10 Founders Really Say About Scaling

10 SaaS founders and GTM leaders reveal what works in founder-led sales — from first close to first hire. Includes real quotes, frameworks, and pitfalls.

Read the consensus →
Founder Consensus

B2B Demand Generation: What 10 SaaS Founders Actually Do

10 B2B SaaS founders reveal what drives real demand generation and pipeline growth. Tactics on outbound, content, field sales, and CRM data for $2–10M ARR teams.

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Founder Consensus

B2B Sales Pipeline: What 10 Founders Actually Do to Grow It

10 B2B SaaS founders reveal how they grow a B2B sales pipeline—from PLG to outbound to content. Real tactics for $2–10M ARR companies ready to scale.

Read the consensus →

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