Samantha

Commercial Strategy Lead at 42

SaaS

Samantha is Commercial Strategy Lead at 42. They joined Product Growth Stories to share hands-on experience in B2B SaaS growth, go-to-market strategy, and scaling.

Episode

How to Build SaaS That Kills Excel: 10-25% Sales Lift (June 2025)

Topics Covered

AI & Product Innovation, Revenue Growth, Product-Led Growth, SaaS Pricing, Go-to-Market

Episodes with Samantha

How to Build SaaS That Kills Excel: 10-25% Sales Lift

Samantha from 42 reveals how retail brands replace manual Excel workflows with real-time BI to drive 10-25% sales increases. Learn the exact frameworks inside.

June 2025 AI & Product InnovationRevenue GrowthProduct-Led Growth

Featured in Founder Consensus

Samantha's insights are cited across these cross-episode consensus articles.

Founder Consensus

SaaS Metrics for Investors: What 10 Founders Really Track

10 SaaS founders and GTM leaders reveal which metrics investors actually scrutinise—ARR, Rule of 40, LTV:CAC, and cash flow. See the full breakdown.

Read the consensus →