John Finizio

Security and Risk Leader at Whistic

SaaS

John Finizio is Security and Risk Leader at Whistic. They joined Product Growth Stories to share hands-on experience in B2B SaaS growth, go-to-market strategy, and scaling.

Episode

How to Sell SaaS to Enterprise When 76% of CISOs Ignore You (April 2025)

Topics Covered

Enterprise Sales, Sales Enablement, B2B Sales, Customer Success, Positioning

Episodes with John Finizio

How to Sell SaaS to Enterprise When 76% of CISOs Ignore You

Learn how to sell SaaS to enterprise security buyers who distrust vendor marketing. Practitioner-led sales, compliance readiness, and trust-building tactics that work.

April 2025 Enterprise SalesSales EnablementB2B Sales

Featured in Founder Consensus

John Finizio's insights are cited across these cross-episode consensus articles.

Founder Consensus

Enterprise Software Sales: What 10 SaaS Founders Actually Do

10 founders and GTM leaders share what drives enterprise software sales — from champion-building to post-sale retention. Real tactics for $2–5M ARR teams.

Read the consensus →