David Cardiel

Fractional CMO at Independent/Fractional

Consulting

David Cardiel is Fractional CMO at Independent/Fractional. They joined Product Growth Stories to share hands-on experience in B2B SaaS growth, go-to-market strategy, and scaling.

Episode

How to Improve Your Marketing Attribution Model and Kill Vanity Metrics (September 2025)

Topics Covered

Go-to-Market, Revenue Growth, Sales Enablement, Content Marketing, Leadership

Episodes with David Cardiel

How to Improve Your Marketing Attribution Model and Kill Vanity Metrics

Fractional CMO David Cardiel reveals the attribution frameworks that helped him scale ARR from $9M to $100M+. Fix broken reporting before it costs you.

September 2025 Go-to-MarketRevenue GrowthSales Enablement

Featured in Founder Consensus

David Cardiel's insights are cited across these cross-episode consensus articles.

Founder Consensus

B2B Lead Generation SaaS: What 10 Founders Actually Do

10 B2B SaaS founders reveal what drives real pipeline growth. Tactics on outbound, content, field sales, and CRM data for $2–10M ARR teams.

Read the consensus →